About Us

How we started
We are a small family owned business having been online since 2001. We have kids of our own and are constantly striving to fill their needs. The products we have in our store represent some of what we've found to be helpful in this quest.

Our Philosophy
About the owners. Beate Frome is a native of Germany. She is a secondary education teacher but has chosen to stay home to be with her children. She is passionate about natural child rearing and is very interested in parent child bonding and child development. Her brother-in-law is an occupational therapist, one of her brothers is a psychologist, one sister is a kindergarten teacher, and the others are teachers as well. All of them have children and are constantly striving to find the best products to help children get a good start for their lives. We are researching all over the world to bring you the best products available. Kurt Frome who helps run the business has an MBA from Utah State University.